Personal Branding: From Audit To Action

Published 3/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.10 GB | Duration: 2h 20m

How to Create, Leverage, and Love Your Personal Brand (For People that Aren’t Professional Marketers!)

What you’ll learn
How to think about your personal brand
What a personal brand is (and isn’t)
Leveraging your unfair advantage
Planning, tools, and content creation
Branding

Requirements
Desire to see the big picture
Willingness to dig deep

Description
If you have huge goals for your personal and professional life, but youve struggled to create a personal brand to get you there this is the most important course you can take right now.Many people want a personal brand. Most will even take steps to build one – but very few will actually be successful. Without a clear plan, its too easy to get overwhelmed by the process.Lets be real here. Yes, theres a TON to build up front (blog, website, logo, etc.), and even after the initial setup, the content creation is seemingly endless.In todays crowded market, it can feel impossible to stand out – or even really put into words what you have to offer and why its specialWhich is why, after pouring days or weeks of work into their personal brand, many people abandon it entirely and surrender its huge benefits.They burn out or never really get momentum.In this course you’ll get a firehose of training on creating, leveraging, and loving your personal brand with Jons 7 modules of video training. Youll learn the start-to-finish process of personal branding as well as score some downloadable resources and tools to help you accelerate the process as you go. If you know it’s time for you to get organized with your personal brand, this is where to start! And guess what… it’s NOT all about TikTok videos and marketing activities. This is for people looking for something a little more mature, a little more personal, and who are in a process of of growing themselves as people. Modules include:Intro: Whats this Course all AboutAudit: Where are you Starting FromYour Unfair AdvantageOrganizing and PrioritiesCreating the Things and What to Focus on FirstYour Content Rhythm (Social, email, video, etc.)Whats NextIf you still need convincing…Personal branding isnt just for celebrities and high-level speakers anymore.In fact, if youre an award-winning TED talk presenter and NYT Best Selling Author go somewhere else!I want REAL people ready to make REAL moves to make REAL progress.Look, in todays uncertain world, YOU are your best bet. YOU are the best investment you can make!Which means that your personal brand is going to have ROI way beyond whatever your immediate sales/financial goals are. Its bigger than that. Its about YOUHere’s The Good News…EVERYONE needs to get this right.And with the right process, ANYONE can!All you need is a proven framework thats worked for tons of other personal brands before you that you can follow to a tee for massive results.In other words JUST COPY MY PROCESS!Youve Been Starting In The Wrong PlaceIf youve managed to start creating your personal brand but have never followed through youve probably been prioritizing the wrong things.Dont worry. Like I said, MOST people get this part wrong. They realize the importance of their personal brand, get super motivated to create one, and start knocking out contentOnly to get overwhelmed and end up with a disjointed collection of videos, blog posts, design, and other stuff that doesnt actually get them anywhere.What you actually need to start with is a FRAMEWORKA plan that details your personal and professional goals, identifies where youre currently at in each area of your branding, provides a roadmap of what you need to do to get from A to Z, and measures your success. It’s big. And it’s not about being really busy with marketing activities… it’s about YOU.Thats exactly what Ill walk you through in this course.I call it 4D Process.And heres the best thing about itIt Doesnt Require ANY Marketing Experience The most important part of creating your personal brand doesnt start with marketing stuff like click-through rates, ad costs, Pantone colors, or form fills. Nope.It starts by figuring out who you are, what youre about, and where youre going.These are questions only you can answer and you can easily do so without a marketing degree.As for the rest of the process – i.e., moving from vision to execution – well, thats what this series is all about.I do have a background in marketing, and Im going to walk you through how to either complete each step of this process yourself, or outsource it to the appropriate party.As you do this, heres what will happen:First, youll gain more confidence and clarity in the role of your personal brand as it relates to your lifes goals than ever before.This is crucial because when you determine exactly what you want out of life, with it will come a massive amount of excitement and motivation to reach those new goals.The next thing thatll happen is this:You Will Spur LONG-LASTING Momentum That Doesnt Go AwayIf youve tried and failed to create your personal brand before, you know how critical it is to KEEP GOING!And its not just about grit. Its about marrying Passion and a Plan together to make your process unstoppable.Everyone will have obstacles in the process. Eventually, you hit walls with your content. You hit walls in your life. You get stumped, stalled, or tripped up. I get it.Things stopped lining up, you got confused about your messaging, or you got overwhelmed by your endless to-do list.All of those problems will EVAPORATE when you start with a PLAN: one that tells you exactly where to go and exactly how to get there.Once you have this, you can start making real, linear progress toward your goals.Youll stop overthinking your messaging or changing your mind halfway through. No work will be wasted on activities that ultimately dont line up with your brand.I will help you say No to things.And by the time youve reached the fourth and final step of this process, youll have the personal brand of your dreams – one you can leverage to achieve all life has to offer.And youll be flying with your own wings.

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: Let’s Get to It

Lecture 2 Personal Brand Audit

Lecture 3 Your Unfair Advantage

Lecture 4 Organization

Lecture 5 Creating The Things

Lecture 6 Your Content Rhythm

Section 3: Closing

Lecture 7 Closing

Entrepreneurs,Executives,Leaders,Salespeople,Freelancers,Solopreneurs,C-Suite

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